At this year’s Professional Beauty Show (an expo for industry professionals) I tried to look at things from an outsider’s perspective. This wasn’t too hard since I took The Ed with me, and she kept saying things like “whaaaaat?” and “eeeuw” and “disgusting” and “who would use something like that”. This kept me well on track, reminding me that just because puncturing your skin with rollers and growing extra eyelashes are all in a day’s work for me, they might seem pretty strange to you.

So if you’re keen, read the article on what’s new and innovative here



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