Purelogicol recently launched their products to the SA market, and they sent me this day cream a month or so ago. The range has a very strong focus on reinforcing collagen in the skin – not only because that’s the ‘anti-ageing approach’, but they’re also very sensible about it: Collagen is present in most of your skin cells, and if you boost collagen production, you’ll have better/healthier skin in general.
The range is very small, consisting of 7 products in total, of which one is a supplement. After reading the clinical trial info, I’m pretty convinced that oral supplementation is the way to go, and this will probably be my next skincare buy (although the mask seems very impressive too) – the collagen is hydrolised and in a soluble state which allows your intestines to absorb it. Not only does collagen have an anti ageing effect on the skin (as in preventing/improving lines and wrinkles), it also strengthens capillary walls (less dark under eye circles and general skin redness) and strenthens hair, nails and joints. The rest of the range consists of two cleansers, a toner, a serum, a moisturiser and a face mask; of which I got to try out the Purelogical Super Antioxidant Moisturiser SPF15, R835.
The moisturiser is much lighter in texture than I anticipated. I’ve only been using it for about 3 weeks now so I can’t speak for the long term benefits, but it definitely is a brilliant hydrating cream. It’s enriched with plenty on Nano-vitamins (tiny vitamin molecules encapsulated to make them more stable), peptides to increase collagen formation, pomegranate and green tea extracts for brightening and anti oxidant value, and grape seed oil for its skin healing and collagen synthesising abilities.
There’s one irk: With all these active ingredients, I’m not crazy about the tub it’s in. It’s pretty as hell, but the texture and ingredients lends itself to an airless pump. The fact that it’s in a tub is mostly our fault as consumers – when people dish out good money for a face cream, they expect it to look pretty on their bathroom shelves as well as fix their faces. Rest assured that the cream would have gone through a couple of stabilizing processes so it doesn’t oxidise at the first sight of daylight – I’m not saying it won’t last or do its job. I just really, really wish everyone will get with the program and stick more things in pump bottles (she says in a tired voice) – because after the first week I’d lost the spatula and started sticking my filthy fingers in the jar to scoop up the almost-runny cream until I remembered to put a pack of ear buds next to it for application.
The Purelogicol range is available from 8 selected Edgars stores. and prices range from R650 for the supplements to R965 for the mask. For stockists specifics, visit the Purelogicol website.