It’s by no means new, but Pureology Hydrate has passed me by until now. I’m very glad that’s a thing of the past, because it feels like it was made especially for my hair. It’s moisturising but doesn’t make my hair greasy, and it soothes my irritation-prone scalp.
All Pureology shampoos are Sulphate free, 100% Vegan and have an Anti-fade complex (I don’t see why colour saving/colour protecting is still seen as a shampoo variant when just about everyone colours their hair. This is how it should be done). The Hydrate shampoo has a very herbaceous scent thanks to a blend of Ylang-Ylang, Bergamot, Aniseed and Patchouli essential oils – I just get Aniseed and Patchouli though. It contains more natural plant extracts to treat the hair, and the thick, creamy liquid lathers up really well – I use a much smaller amount of shampoo than what I’m used to, and seldom feel that I have to wash twice.
The Hydrate Conditioner features Jojoba esters and Shea butter for intense hydration – it’s a lovely thick formula that instantly leaves hair sleek and detangled, even if you rinse after a minute. The very best part of this is the scent – it’s super minty thanks to two different Mint essential oils. So minty in fact that even after rinsing my shoulders are sometimes cold where my hair rests on it – it’s THAT potent (which, by the way, makes it incredibly refreshing for a morning wash, and it gives a little relief after a *cough* Friday night out).
If you hurry you might still be able to find some of the limited edition bottles with special artwork – it’s a compilation of drawings by school children from Makango School in Northern Ghana. R10 from the sale of each limited edition shampoo and conditioner bottle goes to Green Cross International’s Clean Water Project.
Pureology is available exclusively at hair salons, RRP is R235 for the Shampoo and R265 for Conditioner (250ml each). I deemed that pricey at first but amazingly I’ve been using it daily for 3 weeks and I’m about 1/3 into the shampoo and just about halfway through the conditioner. I’ll try to keep track, but it looks like the set will last about two months. Find stockists here.