Rihanna’s collaboration with MAC doesn’t seem to be nearing an end any time soon – in fuzzy feel-good news, the VIVA GLAM Rihanna lipstick and VIVA GLAM Rihanna lipglass launch on February 6.
In case you’re not aware, 100% of the retail price of every VIVA GLAM lippie sold goes to the MAC AIDS fund. MAC carries the production cost in full, including the portion of the price that would have been the retail store’s profit.
VIVA GLAM lipstick has been around for 20 years now, and MAC has launched seven VIVA GLAM product lines with a myriad of big-name celebs. To date, MAC has raised $300m through the sale of MAC lipstick and lipglass. If you’d like to read more about the MAC AIDS fund, you can do so by clicking here.
On to Rihanna’s Viva Glam lippies. The lipstick and liglass are both called VIVA GLAM Rihanna; and both are deep, creamy, frosted, blue-toned reds. So if you’re even considering buying a bold lippie, try these out first – it’s for a good cause, after all.
VIVA GLAM Rihanna launches in South Africa on February 6th 2014 at R185 for the lipstick and R175 for the lipglass.