Well. We have another BB cream on South African shores. Excitement for the BB concept as a whole might be waning amongst beauty industry insiders, but many people I’ve spoken to lately are only now coming to terms with BB creams. This means the search for ‘the one’ is probably at its peak all round, and another option certainly won’t hurt anyone.
Being part of Vichy’s Idealia offering (I’ve briefly introduced the creams here), this BB cream has a strong focus on illumination. It boasts Anti-grey technology, which is made up of two parts: corrective mineral pigments to give you an immediate radiance boost; and Kombucha extract which has long term skin benefits. There’s also an SPF25 to help build your sun protection, and its promises are to help improve hydration, smoothe wrinkles, refine texture and reduce dark spots – these boxes are all ticked by the optic elements above for an immediate fix, I can’t speak for long term benefits.
With testing I found that it provides fairly sheer coverage, but it really does a good job with the reflectors and illuminators. While it only ‘covered’ some skin redness, the formula diffuses so many other imperfections that I would have suspected a trick mirror if it wasn’t my own. You can also quite easily do a second application to build the level of coverage, and yes, you guessed it, that also builds the level of diffusion to Angelic. If I can only remember where I put that damn halo…
When I talk about diffusion and illumination I really don’t mean that you’ll look like a disco ball. It’s done right, and there’s radiance without shine. (It settles to a matte feel, but, I’m not convinced that it would be suitable for very oily skins though). Now comes the tough part – the thing I love most about it is also one of its biggest drawbacks. There are two shades available – light and medium. The light shade is every pale girl’s dream – it’s the lightest BB cream I’ve seen so far. There’s no hint of yellow or orange in it, it’s just a beautiful beige shade for pale/pasty/peaches and cream complexions. The medium shade is great too for olive-type skins, tanned caucasion skins, and ethnic skins on the lighter end of the spectrum. Then there’s nothing for a very large part of the population. Let’s hope they’re working on it?
Vichy’s BB has made a permanent move into my makeup bag and I happily use it as a BB, under-foundation illuminator/primer, or I mix it with my foundation. Because the shade is so spot-on for me it has dethroned all other BB creams for now, and I’m very happy to have been introduced to it.
Vichy Idealia BB Creme is available from DisChem, Clicks and independent pharmacies, RRP R225 for 40ml.
Some pics from the launch event:
Thanks for having me, Vichy!