New Armani Sí Huile de Parfum

A couple of weeks ago I spent an indulgent day with the L’Oreal Luxe group – this includes fancy pants brands like Armani that is distributed under the L’Oreal umbrella.

Most of what we were shown on the day was under embargo so I wasn’t allowed to spill much (and trust me, there was A LOT to spill), but I’m happy that I can now tell you about the latest addition to the Armani Sí lineup, Sí Huile de Parfum (or Sí Perfumed Oil for us commoners).

Armani Sí Huile de Parfum is an intensely concentrated perfume oil that is meant to be layered over any of the Armani Sí fragrances. It creates a very special olfactory effect that’s surprisingly different with each one of the three perfumes {Sí EDT (review here), Sí EDP (review here) and Sí Intense} – basically all the fruity, berry, floral sexiness you can handle. I enjoy it most with Sí Intense – go big or go home, right?

si huile de parfum

Sí Huile de Parfum comes packaged in a sleek dropper bottle, and will be available for R1395 (30ml) exclusively at Stuttafords from October.

More news from Sí? They’ve given their face, Cate Blanchett, a bit of a makeover. I can’t reveal it all just yet since I’ll be banned from every press list in the country for life if I break that embargo, but there’s a special reveal in a weeks’ time. For now, here’s a tiny little teaser…

On Wednesday I’ll be sharing some wisdom on saying Sí – something I’ve been doing a whole lot of lately! There’s also a bumper giveaway so make sure you’re subscribed if you don’t want to risk missing that.

C x

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1 Comment

  1. R Fourie
    Sep 7, 2015 / 9:20 PM

    You apply this long lasting perfumed oil with a dropper …. I like it already 🙂

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