Last week I got to spent a very informative hour in the company of Dr Robert Gobac (the same Gobac behind Dr Gobac cosmetics, which I also need to tell you about later this week) and the rest of the team behind Ice Box Colors (the rest of the team are very diverse: a hotelier, a cosmetic chemist, and an ex-beautician walk into a bar…)
Where some beauty launches go on for hours and they don’t tell you all that much, I learnt so much in the just-over-an-hour I was there. Like that the base of all nail polish is Nitrocellulose, and it’s explosive, not flammable. And you needn’t worry about metal absorption with metallic nail polish, because nitrocellulose encapsulates the metal particles.
While we’re bashing out facts, we didn’t waste each other’s time on the subject of Ice Box either. Another nail polish brand? This one is manufactured locally, which means they shouldn’t likely run out of stock of any colours. New colours can go from lightbulb phase to the shelf in two weeks. They’re 3-free (formaldehyde, toluene, DBP), and they’ve started their distribution with salons and spas first. I know that industry and hats off to them, it’s not an easy job to convince someone to use a new, unknown polish instead of the trusty Essie or OPI you’ve been using succesfully for yonks.
Call me a sucker, but so far I’m most impressed by the packaging. The square bottles are designed so that they’re virtually impossible to knock over, and the lids have a rubberised grip. All colours are also sold in both 7ml and 15ml sizes. The 15ml brush is phenomenally flat and wide, and makes painting a breeze. The 7ml brush is ok.
And THEN they let us create our own nail polish shade on the day. We could tell them any shade we wanted, and the lady in the white coat (she’s their cosmetic chemist, Beata Florczak), would mix it up for us. Between 5 of us we decided we wanted tomato red (orangey-red), and we named it Not Quite Coral (TM). As you know, people in the beauty biz are extremely vain, self obsessed and shallow. Especially the bloggers. So naturally I painted my nails with Not Quite Coral (TM) the very next day.
If you’re up for some fun, they also have very innovative colour changing nail polishes. There’s one that changes with temperature, and then there’s one that changes colour within 3 seconds when exposed to UV light (it changes back again, and will flip between colours infinitely). Pretty cool for a third world country, don’t you think?
Ice Box Colors are available at selected salons and spas. RRP is R65 for 7ml and R99 for 15ml. For stockists, mail firstname.lastname@example.org or phone 011 314 9205.