I was sent the (then) newly launched travel-friendly 75ml tube of Philip Kingsley Elasticizer back in November, but even though it has iconic status, I put off using it because I didn’t find it the most convenient of treatments.
You see, I’m all about the convenience – all the hair masks and treatments I use are in-shower products that take up a 5 minute time slot between shampoo and conditioner. With Elasticizer, you have to dampen your hair, apply the product, leave it on for 20 minutes and then shampoo and condition as usual.
Nevertheless, I tried it for the first time a couple of weeks ago. And like all stories with happy endings, I’ve never looked back. The only way I can explain it is that it force-feeds your hair LIFE. I was expecting heaviness and some limpness – and I was wrong. Because you shampoo afterwards, there’s zero residue that can stay behind on the hair. This also means that the hair is infused with ingredients that can actually penetrate it, and the effects last a little longer than just one wash. My hair stylist, Shelene from Tanaz, has since told me I can leave it on overnight too – I find this less ‘work’ since I mostly wash my hair in the mornings – and who has an extra 20 minutes when you’re on your way out to see a client?
Philip Kingsley Elasticizer is enriched with Elastin (doh) to make the hair more resilient – i.e. when you’re pulling on it during a blowdry or wrapping it in a bun, it will stretch instead of snap. It also contains lovely Castor oil, Olive oil and Glycerine for moisture and nourishment, and silicones for shine and smoothing. If you have fine hair, just apply it from the mid-lengths downward (everything below ponytail level), but it you have coarse, frizzy or extremely dry hair you can slap it on over your entire head.
Elasticizer is available in a 150ml jar (R530) and a 75ml tube (R329). It’s available from selected hair salons and Edgars stores, as well as from their website. If I had a stamp of approval, it would be all over Elasticizer.
PS – Did you know PK developed this for Audrey Hepburn?