Kerastase Couture Styling products launch in South Africa

A couple of weeks ago a bunch of us were invited to The Venue in Greenpark for the launch of Kerastase Couture Styling products.

I’ve been at this venue a couple of times before and it really is cool. It’s in Morningside and it’s on the 20th floor, so there’s a killer view of Jozi. They also have really good food – I’ve had everything from canapés to buffet meals there and it’s always good (this time the highlights were roast beef and the most amazing white choc mousse).

But the building is called the World Trade Centre. My birthday is on September 11th (9/11). The 20th floor is HIGH. And the very first time I went there; a lady stumbled out of one of the lifts just as I approached it, pushing me away from it, insisting I mustn’t use that lift because she just spent 45 minutes in it. I’m not saying I’m paranoid, but I do make sure to have at least two glasses of bubbly every time I go there. To take the edge off, you know?

Now that I’ve shared my harrowing tale I can focus on the products. In a true case of better late than never, we got to learn about the Kerastase Couture Styling range. As expected it’s not just straight forward styling; but they’re not treatment products either. They do make some big promises: pleasant application, high performance, clean feel without residue, skincare-inspired textures and elegant fragrances. I was most chuffed to hear that each and every product offers heat protection – score!

This was such a cool idea - book covers with the names of the Kerastase Couture Styling products
This was such a cool idea – book covers with the names of the Kerastase Couture Styling products
Kerastase Couture styling products
Kerastase Couture styling products
One of the models, her hair was obviously done with the aid of the Kerastase Couture Styling products
One of the models, her hair was obviously done with the aid of the Kerastase Couture Styling products. Aside from having very pretty hair, I kept staring at this gorgeous girl!
View from the 20th floor, The Venue, Greenpark. I'm not the best with heights so I don't like going much closer to the edge.
View from the 20th floor, The Venue, Greenpark. I’m not the best with heights so I don’t like going much closer to the edge.
Kate Moss is the face of Kerastase Couture Styling
Kate Moss is the face of Kerastase Couture Styling

Kerastase Couture Styling is split in two ranges. Prado Blue (Customised Construction) is meant to be used before heat styling on damp or wet hair. Violet Vision (Perfect Finish) is intended for use on dry hair or hair that isn’t going to be dried with heat stylers.

What makes it special? Kerastase’s secret weapon with the Couture Styling range is Micronised polymers. This allows the products to be not only effective but pleasant too – you should be able to run your fingers with your hair, and not compromise softness or movement. They’ve also added Xylose to every product, which is a sugar that interacts with hair fibers to minimise heat damage from styling tools.

I received quite a few of these to try out, and I’ll be a good test subject since I despise styling products in general. I use a heat protectant when I’m good; and an oil a couple of times a week – that’s it. If these guys can do their job without feeling heavy or sticky, I’ll be sure to let you know. They’ve started phasing into salons from last week, to locate stockists visit www.kerastase.co.za.

The 11 products in Kerastase Couture Styling range are:

The Designer Range (Blue)

Spray a Porter 150ml, R260

Ocean spray for texturised, tousled look without the sticky feel.

Forme Fatale 125ml, R300

A water based blow-dry gel to shape fine hair, enriched with gold flecks.

Boucles D’Art 150ml, R260

Aqua-mousse for defined curls, and you can re-work it once it has dried to change the curls (how cool is THAT).

Mousse Bouffante 150ml, R260

A volumising mousse that thickens fine hair, enriched with silicone to reduce stiffness and enable brushing.

Lift Vertige 75ml, R260

Alcohol-free, non-drying formula for supple elevation from the roots.

The Perfector Range (Violet)

Laque Couture 300ml, R260

Setting hair mist that promises to not make the hair stiff but rather leave it lively, vibrant and radiant.

Gloss Appeal 150ml, R300

Silicone-enriched fine-mist ‘top coat for hair’.

Touche Finale 30ml, R260

Silicone finishing serum in a pump-bottle for long, damaged hair.

Powder Bluff 200ml, R300

Dry shampoo with silicone and lipids in the mix to minimise the powdery/cloudy residue of regular dry shampoos.

Kerastase is exclusive to salons. I’ll report back on the actual products once I’ve had a chance to try some of them.

C xx

 

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2 Comments

    • Aug 26, 2013 / 12:19 PM

      I know, we’re apparently not getting it in South Africa. Well spotted though 🙂

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