Juicy Couture and Viva la Juicy EDP Reviews

This has really been a massive year for cosmetics in SA – we’ve seen some big brands launch that I haven’t even dreamt of, and if the rumour mill is to be believed, there are more awesome ones to come in 2013. These two fragrances arent nearly new, but we now also have ubër trendy Juicy Couture fragrances in South Africa.

Although these fragrances share some similar notes, they’re very different. Here’s a rundown of how I experience them:

Juicy Couture

Juicy Couture is the first offering from the designer house, and can be described as a tribute to Paris and everything decorative pretty. Think pastel confectionery boxes, Marie Antoinette, The Ritz, Candy Cotton hair and everything decadent.

JC opens with top notes of watermelon, passion fruit, marigold, apple and ‘crushed leaves’, leading to tuberose absolute, wild rose and princess lily on a base of creme brulee, vanilla, wood and patchouli.

Juicy Couture EDP
Juicy Couture EDP. The string with charms around the bottle neck can be worn as a necklace/bracelet.

Viva la Juicy

Viva la Juicy is inspired by a glamorous girl who stays out late, gets up early, and is basically the life of every party. She’s an edgy fashionista, who bends the rules and knows how to have fun.

VLJ opens with top notes of wild berries and mandarin, leading on to honeysuckle, gardenia and jasmine. Underneath all of that is amber, praline, vanilla, sandalwood and caramel. Interestingly, you get these base notes immediately – upon scrutinizing the available info, I was it was described as ‘driving from the back’.

Viva la Juicy EDP
The much louder Viva la Juicy EDP. If the embellishments are too much for you, you can slip off the bow and its trimmings to reveal what is essentially an embossed cologne bottle with a stopper-like cap.

My thoughts

I definitely adore the original Juicy Couture. Its pretty and mysterious/sexy at the same time, and it also reminds me of my late gran (but only in the best way possible – one of the subtle sweet notes smells like those pink cachous sweets, and my gran always had them). And yes, I do realise how messed up that sentence makes me sound. It’s very wearable, manages to have a ‘presence’ without being overpowering.

So pink cachous sweets are actually branded as Romantics...
Never really paid attention to the branding, but apparently pink cachous sweets are called ‘Romantics’. They’re in every care parcel I send to the mother in Aus.

Viva la Juicy definitely screams fun and fruity, and is a much warmer scent than the original JC. I have no doubt that it’s going to have a huge following, and it’s definitely a flirty, summer scent to which you can connect a million naughty memories. See, I’m getting butterflies just thinking of everything a Viva girl can get up to…

Both fragrances are exclusive to Edgars, and are available at R545 for 50ml and R795 for 100ml EDP.

C xx


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