Giorgio Armani Acqua di Gioia Eau Fraiche review

Armani can’t do much wrong in the fragrance department if you ask me, except for the odd bizarre scents that I don’t ‘get’. Fortunately I more than ‘get’ Acqua di Gioia; I’m absolutely smitten with it.

At a recent bumper press event we were given an overview of how the Armani scents work – they’re either inspired by nature, seduction or Italy. Acqua di Gioia Eau Fraiche is obviously inspired by nature, as are the other Acqua di Gioia and Acqua di Gio (male) fragrances.

Giorgio Armani Acqua di Gioia Eau Fraiche

While I usually either like an original or it’s flanker/flankers; so far I like ALL the Acqua scents. I like the original, I still have last year’s Acqua di Gioia Essenza in my fragrance stash and this latest one is pretty special too. It definitely is fresh as everything about the name and packaging suggests – think grapefruit, mandarin, lemon and jasmine tea – but there’s also something a little sexy and sweet in the mix. According to the official papers there’s also ylang-ylang, jasmine, cedarwood, musk and brown sugar. I don’t get all of that, but I definitely get the slight sugariness and a hint of jasmine.

Giorgio Armani Acqua di Gioia Eau Fraiche

The verdict? It’s damn near perfect, and I’ve been wearing it almost every day for the past two weeks. I initially thought it’s a bit to sweet; but it’s not – it’s actually perfectly balanced.

Acqua di Gioia Eau Fraiche should be in stores already, RRP R719 for 50ml and R879 for 100ml.

C xx

PS – Fun fact: As the fragrance is inspired by earth, water and vegetation, they made the bottle to represent all those things too. The polished surface similar to a pebble symbolises earth; if you look at the bottle from the side it looks like a water droplet; and if you look at it from the base up if looks like a leaf. Now you know.



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