Friday Fragrance Fix: Giorgio Armani Acqua di Gioia Essenza

When I received Giorgio Armani Acqua di Gioia Essenza a couple of weeks ago, it came with an interesting component: a tiny little pot and a couple of seeds. Challenge accepted 🙂

Ta-da! A week later I had the beginnings of a sunflower.
Ta-da! A week later I had the beginnings of what will (apparently) turn into a sunflower. They chose a sunflower because it’s such a hardy plant, and oh dear I lost the page saying why they chose a sunflower. I think it lives long, and needs little water.

Anyhoo. The fragrance is constructed of top notes of Mint, Lemon and Pink Pepper, a heart of Jasmine absolute and water Jasmine, and it rests on a base of Cashmere woods, Cedarwood and Red Sugar*. It’s a fresh, yet creamy and warm at the same time, with just the right touch of sweetness to make it feminine. Although ever so slightly woodier than I usually favour, it’s a definite winner in my book.

If you’re going for the feel-good factor, bear in mind that if you buy this fragrance (or any of the others in the family: the original Acqua di Gioia, or one of the two men’s fragrances; Acqua die Gio or Acqua di Gio Essenza) anywhere between 22 March and the end of April, you’ll be donating 100 litres of clean drinking water to children in need (disgusting what we take for granted; even mentioning 100 litres of drinking water in the same breath as a bottle of luxury perfume is very disturbing when I sit down to think about it). If you’re buying any of these during that time, make sure it has a sticker on the box to indicate that it’s a participating bottle.

Acqua di Gioia Essenza
Giorgio Armani Acqua di Gioia Essenza. The bottle isn’t nearly as blue as it looks here, it’s a chrome-glass gradient’ It’s the blue paper I photographed it on that’s playing eye tricks. The blue you see there is a colour specifically developed with Pantone for Acqua for Life.

You can read a little more about the project and the recent Acqua for Life party here.

Giorgio Armani Acqua di Gioia Essenza launches in stores on World Water Day, 22 March. R819 for 50ml and R1039 for 100ml EDP intense.

C xx

*I’ve never heard of Red Sugar in fragrance before, but it’s actual sugar (as opposed to white, yellow or brown) that originates from China, apparently.




  1. Mar 15, 2013 / 10:34 PM

    Absolutely love the concept of the “plant your own seed” thingie. Tis the green fingers that runs in my family. Strongs to your little sunflower 🙂

    • Mar 15, 2013 / 10:41 PM

      It’s pretty cool – the little pot is biodegradable so I can stick the whole thing in the ground when it’s a little bigger. I’m forever trying to grow something, currently it’s Lavender, Chillies, Chamomile and little bits of other herbs – struggling with the hard Gauteng soil though!

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