Many moons (as in two months) ago I was invited to attend the launch of Fendi fragrances in SA. Known for their gorgeous (but heartbreakingly expensive) bags and shoes, I was quite curious to see where it would go.
While I was sitting in the Sandton City Fendi store with a small group of the who’s who in the fashion and beauty biz, watching presentations and listening to speakers, I had a massive internal struggle with my eyeball muscles. Because they kept wanting to roll, and I kept trying to keep them focused on the Fendi brand manger’s eyelash extensions and perfectly trimmed fringe.
You see I may be opinionated, but I’m not rude. But my manners can also only last through being told a certain number of times how these fragrances are for it-girls; for women who look a certain way, do certain things, act in a certain manner and so on. And while I know very well how important marketing campaigns are, and how many crates of perfume the imagery and suggestions alone will sell, it’s the kind of thing I snort at – especially when it’s being force fed to me.
Anyhoo, with an attitude this shitty you can just think how enthusiastic I was about smelling the actual fragrances. Turns out I can still be objective.
First up was Fan di Fendi EDP. To me it didn’t remotely smell like it-girl (aka desperation, below average IQ and emergency contraceptives), but rather like sophistication and opulence. It’s a versatile scent (as in I can’t/don’t want to pin it to a certain age group), and I’ve been using it quite often lately. Officially it has top notes of pear, blackcurrant, tangerine and pink pepper; heart notes of damask rose and yellow jasmine; and base notes of patchouli and soft leather. Turns out I really like Fan di Fendi EDP – how awkward is that.
Fan di Fendi EDP is R650 for 30ml, R930 for 50ml, R1130 for 75ml
Next up was Fan di Fendi Extreme. Here I was expecting an overly sweet, heady fragrance (luckily I’m not prejudiced at all) to go with the party girl vibe that was being portrayed – I was also worried about a choking scent when I heard one of the notes were incense. Instead I got the most gorgeous sensual, citrusy, spicy scent. I don’t make a habit of comparing products from different houses, but this is a dead ringer for a toned down, more wearable version on Aramis Calligraphy (which I ended up loving from a distance, but couldn’t wear myself. I gave it to my mom, and it’s absolutely amazing on her. Read about it here). Officially Fan di Fendi Extreme has top notes of tangerine, bergamot and incense; mid notes of tuberose absolute and sambac jasmine; and base notes of patchouli, leather and vanilla absolute. Should this have been in my press pack, I would have been happy to give it a permaspot in my collection.
Fan di Fendi EDP Extreme is R705 for 30ml, R1000 for 50ml, R1210 for 75ml
For the life of me, I don’t recall what the men’s fragrance smelt like. Better go sniff that one yourselves! Anti-it-girl-isms aside, these are two phenomenal fragrances that’s well worth a sniff. They’re on shelves already, and you can get them from Fendi as well as selected Edgars, Red Square, Stuttafords, Foschini, Woolworths and Truworths stores.