As regular followers may have picked up, I flew to Cape Town this past Tuesday eve to take part in a blogger campaign for Colgate and Cosmopolitan on Wednesday. I was very privileged to be chosen, as I was part of a small group of about 12 beauty, fashion and lifestyle bloggers.
In the morning we were briefed on why we were all gathered together – to help spread the news about a competition Colgate and Cosmopolitan SA is running together- the Colgate Optic White Wear A Smile competition. They’re looking for a girl with a bright, happy smile – no duck face, no pouting, just a bright, white smile. The winner will be on the inside cover of Cosmo later this year and will win a whopping R20 000 shopping spree – with a personal stylist to assist you with spending the dough.
The competition goes live on 22 April, and you’ll find more details in the May issue of Cosmopolitan SA – be sure to grab it if you’re interested. There will also be a special Optic White website, but it seems like it hasn’t gone live yet.
The afternoon was the really fun part – we were dressed, styled and made up and got our own pro photo shoot. I’ll be doing a separate post soon for some behind the scenes show-and-tell and more specifics on the competition – I’m also waiting for some pics. For now, you can keep an eye on the #WearASmile hashtag on Twitter. You can also follow @OpticWhiteSA and @CosmopolitanSA, or like the Cosmo Facebook Page.